World Cup viewers are hearing "GOAL!" and "GOL!" in almost equal measure. NBC Universal's Telemundo subsidiary reported Friday that through seven days of the World Cup, about 48 percent of viewers are watching the Spanish-language network, while 52 percent are tuning into Fox Sports 1 for the English broadcast. The numbers are comparable to previous World Cups; in 2014, 49 percent of fans watched in Spanish and 51 percent in English, while in 2010, 47 percent opted for Spanish and 53 percent for English. The 2018 World Cup has drawn an average of 1.75 million Spanish-language viewers and 1.91 million English-language viewers. Telemundo additionally pointed out that in previous tournaments, Mexico had played in multiple matches by this point, but the team has only played one game so far this year.
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