Why Apple's company culture could torpedo its streaming service

Can a company obsessed with discipline loosen up enough to create good entertainment?

Tim Cook.
(Image credit: Illustrated | AP Photo, Scott Olson/Getty Images)

Apple has always had a singular vision: Make the best computers with the best software. In that quest, it has arguably been successful. The iPhone, iPad, and MacBook are all among the best in their class.

But now, Apple is about to tackle something new: becoming a media company. On March 25th, at an event in Cupertino, Apple will almost certainly launch a paid news service and, after years of speculation, finally announce a video streaming service similar to Netflix and Amazon Prime Video.

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Navneet Alang

Navneet Alang is a technology and culture writer based out of Toronto. His work has appeared in The Atlantic, New Republic, Globe and Mail, and Hazlitt.