‘Keurig for juice’ is a lemon
The makers of a popular high-tech juicer are “feeling the squeeze,” said Ellen Huet and Oli via Za leski in Bloomberg.com. Juicero, “one of the most lavishly funded” startups last year, sells a $400 internet- connected juice machine that is supposed to squeeze specially made packets of pureed fruits and vegetables into delicious, cold-pressed juice. The main selling point is the “juicing perfection” that comes from the juicer’s ability to apply enough force to lift two automobiles. But the company is now offering full refunds after a Bloomberg investigation revealed that users could achieve similar results by simply squeezing the juice ba gs with their bare hands. Investors, including Google’s venture capital arm, have poured $120_million into the company, drawn in by a charismatic founder who “compares himself with Steve Jobs.” But some now say they feel misled.