Fifty years ago this summer, 75,000 young people flocked to San Francisco to ‘turn on, tune in, drop out.’
Sex, drugs, and the Summer of Love
How did the Summer of Love begin?
In January 1967, San Francisco’s nascent hippie community held a “gathering of the tribes”—called the Human Be-In—in the city’s Golden Gate Park. At least 20,000 people came, many long-haired and wearing outlandish costumes, to protest a new California law banning the drug LSD, which was freely distributed to the crowd. The beatnik poet Allen Ginsberg led a mass “om” chant, while the LSD guru Timothy Leary (see box) invited the protesters to “turn on, tune in, drop out.” Music was provided by local psychedelic rock bands, including the Grateful Dead and Jefferson Airplane. It was the first of the year’s major “happenings,” and it generated national publicity. In the spring, a self-appointed hippie “council” invited the youth of America to San Francisco to experience the magic for themselves, during what it called the Summer of Love.
How many people came?
Starting at spring break, some 75,000 to 100,000 young people converged on the city, inspired by the prospect of a new way of life centered on free love, communal living, and psychedelic drugs. At the epicenter of the counterculture was the down-at-the-heels district of Haight-Ashbury, which had been colonized by a number of alternative communities. Scott McKenzie’s ballad “San Francisco (Be Sure to Wear Flowers in Your Hair),” a siren call to youth, became an immediate hit on its release in May. Mainstream America watched aghast as TV and newspapers provided daily coverage of the antics of the “flower children.” The biggest of the summer’s many gatherings was the Monterey Pop Festival in June, the first major festival of its type, where a crowd 60,000-strong witnessed performances by Jimi Hendrix, Otis Redding, Jefferson Airplane, and another local band, Big Brother and the Holding Company—fronted by Janis Joplin.
Why was San Francisco the focal point?
Throughout the 1950s and ’60s, San Francisco and the Bay Area attracted artists and those looking for a bohemian lifestyle. Beatnik icons including Ginsberg, Jack Kerouac, William Burroughs, and Neal Cassady lived and wrote in the city’s North Beach neighborhood. Their works— which sowed the seeds of the hippie revolution— expressed contempt for the cultural norms of 1950s America and encouraged spiritual questing, sexual liberation, experimentation with drugs, and a rejection of materialism. There was also a large, radical student community in the area, based around its various universities and colleges.
And who were ‘the hippies’?
They were essentially an assortment of like-minded “tribes” based in the Bay Area at the time. Ken Kesey’s Merry Pranksters toured in a graffiti-covered school bus driven by Cassady, and offered free “Acid Tests”—with LSDlaced Kool-Aid, and diplomas for those who “passed.” In Haight-Ashbury, there were groups such as the Family Dog, who lived communally and did much to popularize the fashion for long hair and “old-timey” clothes, and the Diggers, “community anarchists” who sought to create a society free of money. The San Francisco Chronicle columnist Herb Caen dubbed these young bohemians “hippies”—a slang term for someone who is “hip,” or in the know.
Were the hippies political?
To an extent. The period was politically charged: The Vietnam War was raging, and the civil rights movement had given way to inner-city race riots. But among the hippies, political aims were mixed with broader lifestyle protests. Peter Coyote, co-leader of the Diggers, later recalled that he “was interested in two things: overthrowing the government and f---ing. They went together seamlessly.” Free love, abetted by the growing availability of the contraceptive pill, was a central tenet. In July 1967, Time magazine attempted to describe the hippie philosophy: “Do your own thing, wherever you have to do it and whenever you want. Drop out. Blow the mind of every straight person you can reach. Turn them on, if not to drugs, then to beauty, love, honesty, fun.”
How did the summer end?
By the time the summer influx was in full swing, the city’s services were struggling to cope, and the streets were full of teenagers with no money, no food, and no plans. By July, crime and violence were soaring, and there were frequent clashes between the hippies and police. In the fall, most of the young people went back to college or returned home. The Summer of Love, said Joel Selvin, another Chronicle columnist, was a “utopian movement” that was “undermined by the reality of the human species.”
Did hippies change the world?
In the short term, no. But there’s no denying the transformative effect of the Summer of Love on mainstream society. It left an indelible imprint on popular music, how people dressed and wore their hair, and, more generally, people’s perspectives. Hippie enthusiasms have spread out across the Western world, including drug use, sexual openness, blue jeans, environmentalism, yoga and meditation, organic food, and vegetarian diets. What was once the counterculture is now part of the culture. William Hedgepeth, who as a young reporter went undercover to write about the summer’s events, explained, “Consciousness is irreversible. I never wore a suit again.” ■