Prada will be fur-free in 2020, joining a slew of other fashion houses in making more socially-conscious clothing.
The Spring/Summer 2020 women's collection will be the designer's final venture with fur, and the move to go fur-less will impact all of Prada's brands — including Miu Miu, Church's and Car Shoe, reports CNN.
The decision is in collaboration with the Fur Free Alliance, which previously led a campaign pressuring Prada to forgo fur in 2018. Prada previously came under scrutiny for not adopting a fur-free policy sooner, but the luxury brand fought back by highlighting its "gradual and concrete reduction" of fur products.
Prada's decision puts it in a group of fashion houses such as Burberry, Armani, Versaci, Gucci, Chanel and Coach that have all decided to give up fur in their products, per CNN. Marianne Dodson